peloton
Grows with you
Peloton
Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. However, Peloton is not living up to their mission.
We created Peloton Freestyle, a destination for fitness that encourages people to use the app for a future investment in the bike or tread.
Peloton would create a series of classes that utilize existing park equipment (monkey bars, pull-up bar, etc). This promotes the use of the app informing people that Peloton offers more than just bike related classes.
OOH
The Program
Peloton-sponsored public parks could feature signage with QR codes that launch the app. Users can then unlock free classes catered to the equipment and terrain at each park. They can also access free body weight exercises and yoga classes suitable for any location
On the app
Park classes can be found in the Freestyle section of the Peloton app. New users could download via QR code at public parks to easily access classes. Additional park classes would be available with a Peloton app subscription.