Monsanto + Feeding America
homegrown

homegrown

Monsanto has a rocky history with controversies that have created a bad public perception. Their goal is to create reliable insecticide and seeds to benefit farmers. Our goal is to humanize the brand by creating a connection not only with farmers but the public as a whole. By shifting the consumer into a home-grower, we can bridge the gap. 

shared truth

monsanto

feeding
america

Nobody should go hungry

Engage the country in the fight to end hunger.

Help farmers improve crop quality and yield. 

Solution

Help the hungry feed themselves.

We could achieve this by spreading grow knowledge through skillshare, direct mailers, community gardens with growing guides and supplies and level based mailed kits that contain all of the supplies one needs to learn the basics of growing food. 

the homegrown kit